Top tips to boost sales in your clubhouse

Selling more in your clubhouse bar and restaurant requires a combination of strategies that focus on customer experience, menu offerings, marketing, and service quality. And in today’s competitive market, generating a little more cash through the clubhouse could be what your club needs to make improvements elsewhere. Here are some tips on how you can get the cash flowing more freely at your club

1. Spice up the menu: Regularly update your menu to keep it fresh and appealing. Introduce new dishes, specials, and seasonal items to entice repeat customers and attract new ones. Consider dietary preferences and trends, offering options for vegetarians, vegans, and those with dietary restrictions.
2. Pricing strategies: Offer a range of price points to cater to different budgets. Consider daily specials, happy hours, and promotions to incentivise dining and drinking at your establishment during off-peak times.
3. Good grub: Use high-quality, fresh ingredients in your dishes and drinks. Investing in quality pays off in customer satisfaction and word-of-mouth recommendations.
4. Effective staff training: Train your staff to provide exceptional service. Friendly, attentive, and knowledgeable staff can enhance the dining experience and encourage customers to return.
5. Entertainment: Host regular entertainment events, such as live music, trivia nights, or themed parties. These events can draw larger crowds, especially on weekends, and enhance the overall experience.
6. Digital presence: Utilise social media and online platforms to promote your bar and restaurant. Share high-quality photos of your dishes, drink specials, and upcoming events. Engage with customers online and encourage them to share their experiences on platforms like Instagram, Facebook, and Yelp.
7. Loyalty programs: Implement a loyalty program to reward regular customers. Offer discounts, special promotions, or a points-based system that encourages repeat visits.
8. Local partnerships: Collaborate with local businesses or clubs to cross-promote each other. Joint promotions can introduce your establishment to new potential customers.
9. Online ordering: In an increasingly digital world, consider offering online ordering services. Pre-booking and ordering has been shown to increase overall spend.
10. Seasonal promos: Tailor your offerings to the seasons and special occasions. Seasonal menus and thematic decorations can make customers feel like they’re part of something special.
11. Community engagement: Engage with the local community through charity events, fundraisers, or sponsorships. A socially responsible and community-focused approach can build goodwill and loyalty.

Selling more in your clubhouse bar and restaurant involves a combination of great food, excellent service, strategic marketing, and a warm and welcoming atmosphere. By consistently applying these strategies, you can increase sales and create a loyal customer base that returns time and again.