Picture Credit: Ryan Fox's Facebook Page
Five weeks away from TAB Chasing the Fox 2024 and organisers say they have already sold more tickets than they did in 2023.
This is partly put down to the fact this year, they have landed a free-to-air television contract and attracting some of the top golf social media personalities.
More than 200,000 YouTube and Instagram viewers will be introduced to New Zealand golf by Taewook Koh, a New Zealand creator known as Taco Golf or YouTube’s best putter.
According to the NZ Herald, long-slinging Canadian Mac Boucher, who has 490,000 Instagram followers, is returning to Royal Auckland and Grange Golf Club. Prior to the 2023 tournament, he toured New Zealand, showing off some of the top courses in the nation. He is now competing on the Vancouver Golf Tour and will be ready for competition on December 17.
Luke Kwon, a social media celebrity and former professional golfer, completes the founders’ appearance. Kwon was recently part of the Good God Youtube group, but has opted to leave the group to pursue his own interests. With behind-the-scenes videos from the Asian Tour, the PGA Tour China winner, who also has 313,000 YouTube subscribers, demonstrates the fun side of being a professional golfer.
Promoter Nick Randell from Podis said he is excited about the live peak nationwide broadcast moment, crossed over with post-produced global reach YouTube content to take New Zealand golf worldwide.
“We’re thrilled to partner with TVNZ to bring TAB Chasing the Fox to a large nationwide audience through a peak live broadcast. Adding these names also creates the opportunity to take this globally, aligned with our mission of growing the game in New Zealand.”
Free-to-air On TVNZ
TVNZ’s head of sport, events and partnerships Melodie Robinson said TAB Chasing the Fox perfectly complements TVNZ’s range of free-to-air sports content.
“The format of TAB Chasing the Fox is six holes, ambrose play, which gives the celebrity teams a chance to beat Foxy. Our broadcast will focus on the live action and fan banter of the final party hole, which also provides an exciting and accessible entry point for viewers less familiar with the sport. It’ll be so much fun we might just inspire a new generation of golfers.”
