There’s something truly magical about twilight golf. As the sun dips low and casts a golden glow over the fairways, golfers are drawn to the calm, the camaraderie, and the chance to squeeze in a few swings after a long day. For golf course managers, these twilight hours hold immense potential. With a bit of creativity and strategic planning, you can turn twilight golf competitions into the highlight of your course’s offerings.
Let’s tee off on how to make the most of these enchanting events!
Swing into the Perfect Format
Twilight golf calls for a game plan that’s as quick as it is engaging. Think nine-hole games that finish before darkness falls, or lively formats like scrambles and best-ball competitions, which bring out the fun and keep things moving. For something truly memorable, why not try a glow-in-the-dark theme? Picture neon-lit fairways and glowing golf balls streaking through the dusk—it’s Instagram gold and a surefire way to draw a crowd.
Timeless Timing
Timing is everything when it comes to twilight golf. Start too late, and you’re racing the sun. Too early, and it doesn’t quite feel like twilight. Sync up with seasonal daylight changes and aim for evenings when people are ready to unwind—Thursday or Friday evenings are perfect for turning the end of the workweek into a mini celebration. Better yet, tie your event to a local holiday or festival for a double dose of excitement.
Turn Up the Fun Factor
A twilight competition isn’t just about the game—it’s about the experience. Bring out the drink carts, set up snack stations, and sprinkle in a challenge hole or two to keep things lively. Add a post-game twist with a barbecue, live music, or even a casual awards ceremony. People may come for the golf, but they’ll stay for the party.
And don’t forget the little touches. A few creative prizes—like a custom-branded golf ball set or a gift certificate for the pro shop—can add just the right amount of flair to make your event memorable.
Spread the Word
To pack the course, you’ll need to shout it from the (virtual) rooftops. Social media is your best friend here. Post teaser videos of past events, share countdowns, and encourage participants to tag their friends. Send emails to your existing members with an early bird discount to create buzz. Even a simple partnership with a local brewery or restaurant can help spread the word while adding an extra layer of charm to the event.
Master the Twilight Flow
Twilight golf comes with its own set of challenges, but with the right prep, you’ll keep things running as smoothly as a freshly mowed fairway. Streamline check-ins with mobile apps or QR codes so players can hit the greens without a hitch. Add some portable lighting to extend play safely, and keep your staff prepped for the nuances of evening golf—from managing pace of play to navigating dimming light.
Learn, Adapt, Repeat
Every twilight competition is a chance to improve. After the event, gather feedback from your players—what they loved, what they didn’t, and what they want next time. Analyze the turnout, the revenue, and even the hiccups. This intel is the key to crafting an even better event down the line. And don’t forget to thank your participants with a follow-up email or social media post. A little appreciation goes a long way in building loyalty.
Keep the Spark Alive
The magic doesn’t have to end when the sun sets. Turn twilight golf into a recurring highlight of your schedule. Offer season passes for evening rounds or start a twilight league with regular competitions and standings. The goal is to keep players coming back for that irresistible blend of relaxation, fun, and competition.
Twilight golf competitions are more than just a chance to fill your course during quieter hours—they’re a way to create lasting memories, foster community, and showcase your course at its most picturesque. With the right approach, these events can become the heartbeat of your course’s social calendar. So get creative, embrace the twilight, and let your course shine brighter than ever!
