Reebok has announced a long-term partnership with Bryson DeChambeau and his LIV Golf team, Crushers GC, designating the brand as the “official apparel and footwear sponsor” for DeChambeau and the team. This marks Reebok’s return to the Performance Golf category.
In March 2025, Reebok will name DeChambeau the official face of Reebok Golf apparel and footwear, including the new Nano Golf, the brand’s high-performance golf shoe. As captain of Crushers GC, DeChambeau leads one of the most successful teams in the LIV Golf League. The team, which also includes Paul Casey, Charles Howell III, and Anirban Lahiri, won the 2023 Team Championship in Miami and has accumulated five team victories. The Crushers GC will debut full Reebok apparel and footwear on the course in 2025, featuring polos, outerwear, pants, shorts, and golf shoes.
The official Crushers GC team kits will be available in March 2025 at Reebok.com and LIV Golf events.
“I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase the visibility of the game around the world, and Reebok was the perfect fit,” said DeChambeau. “With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
DeChambeau, who has two major titles and 13 professional wins, including two individual LIV Golf titles in 2023 (LIV Golf Greenbrier and LIV Golf Chicago), also tied the record for the lowest round in an elite-level men’s pro golf tournament with a 58 in the final round of The Greenbrier in 2023. As a Reebok athlete, DeChambeau will train in the brand’s performance gear, including the Nano X4 Training Shoes and FloatZig 1. Reebok x Bryson DeChambeau co-branded apparel will be featured in upcoming seasons.
“With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition,” said Todd Krinsky, Reebok CEO. “Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”
Reebok is committed to growing the game of golf beyond traditional consumers, launching various digital and social content, as well as consumer activations, to highlight its partnership with DeChambeau and its modern approach to the sport. Focusing on accessible products for younger, newer golf enthusiasts and supporting those with limited access to the game.
Ahead of the SS25 Performance Golf launch, consumers can shop Bryson’s first curated collection, “Bryson’s Picks,” including the Nano X4 and FloatZig 1, on Reebok.com/content/golf. DeChambeau will tease the upcoming Reebok Golf products on-course with a debut at his next match in Las Vegas, NV on December 17.
